The unearth something truly fresh you don’t need to venture to new lands. You only need to look with new eyes.
VAMFF‘s assemblage of new guard, designer talent last night ensures Melburnians don’t have to undertake too much digging. Here is the festival’s choice of independently spirited, budding cult labels who are currently more likely to find fame via tumblr than on the pages of the major glossies.
Now to play the waiting game until until the rest of the world catches on.
The Discovery Runway featured Assk, Lois Hazel, Article by Courtney Holm, Caves Collect, Pai, Amxander, Sister + Banoffee x Pageant (last year’s National Designer Award recipients).
Photographs / Olivia Mroz